Peggy Lee Brown

Archive for the ‘Book Publishing’ Category

Gone are the days when only big companies who have big budgets can do Custom Printing. Innovations like digital printing has made it possible to customize and print your own materials like folders, labels, posters, among others, at only a fraction of the usual cost.

If you are still undecided on whether you should have some Custom Labels and other print materials done, below are some advantages to help you decide.

· More organized. Custom labels are the best things for the organized person. Even just a label containing your company logo will go a long way towards making things more organized and personal.

· Professional looking. Nothing could be more professional looking than custom printed materials. Even Custom Gift Cards will do wonders in making company distributed gifts look more distinguished. Having customized printed materials add branding to whatever it is that you printed it on. Your office folders will be for exclusive use of your company if they are custom printed, making all office documents look official and professional.

· No wasted space. The good thing about custom printing is you get full control of the printing space. You could utilize it however you may want to.

· More noticeable. When it comes to marketing, custom printed materials are more attractive and noticeable, helping you to get the attention of more potential customers.

· Flexibility. There are no formats or layouts that you need to follow. Custom printing is flexible in terms of what you want on your design. There are fewer restrictions and you can include any color, font style, or design.

· Unique. Since you are not following any template, you can easily create designs that are unique.

· Affordable. Custom printing has allowed even small businesses to upgrade their marketing strategies and allowing them to save at the same time. Digital printers have made custom printing very affordable even for personal printing needs.

A friend of mine has been working on marketing print strategic sourcing project. They have been able to lower down the brochure printing cost as well as other custom labels and printing service of their company. It was a pretty much tedious process of short listing the number of suppliers from 15 down to just 4 so that they can leverage on volume when negotiating for discounts. With only limited number of suppliers they are assured that they would be getting orders in higher volume due to elimination of other competitors that the company would be ordering from. Competition has been pretty difficult.

The costs and suppliers have been finalized. The projected savings have been computed. The only remaining thing to do is to make sure that the projected savings are actualized. Proper coordination with Marketing and Finance has to be made in order to seek for their cooperation in making sure that the right suppliers are ordered from and the correct discounted prices are used in the purchase orders. Hopefully by the end of the first year they would be able to achieve their projected savings and probably even more. With the check points in place in order to fully monitor this, their division is very optimistic that they would achieve the target or probably even more than the projected!

Many businesses are quickly finding ways and solutions to go with the digital trend. For how many years now, traditional paper publishing has slowly been pushed back behind many people’s preference for everything digital. This is obviously evident in the way the Kindle was welcomed and how the iPad is wildly enjoying an immense popularity. These businesses realize that if they want to stay on top then they have to get into the digital publishing bandwagon.

Because of the trend, it is not surprising that many new companies are also cropping up to address the need. However, it is always most reliable to go with the more experienced ones. With over 20 years of experience under its belt, Aptara is the wise partner for a business’ publishing needs. Aside from being an ebook publisher, they have a wide range of services for their clients like editorial and composition services, document conversion, project management, developmental editing, artwork and graphic design, application development, custom content development, and many more.

Whether you are a company that is just venturing into the digital world of publishing and documentation or a company looking for a solid partner for their publishing needs then going with the experts is always the wiser choice.